Summary

In this episode of Fridays 4 Fundraising, Kelly talks about why she tells her clients not to consider gala ticket purchasers as donors, and how to think about them more effectively to turn them into real partners.

Links

• Check Out Donorbox
• Request a Discovery Call
• Join Sustain & Thrive

Takeaways

• How to know if your fundraising program is transaction-based or relationship-based
• Why transitioning to relationship-based fundraising is critical for sustainability
• How to rethink your gala or special event fundraising to get the best of transactional fundraising and relationship based fundraising.

Keywords

nonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, relationship based fundraising